What is a Brand – Starting a Blog Tip #3

Welcome back to Blogger Tip Thursdays. We’re currently in a series for starting a blog. If you didn’t catch last week’s Tips to Starting a Blog #2, check it out.

This week we’re going to talk about BRANDING, branding, branding! Along the lines of thinking about what you want your blog to be about, is branding. This blog is a brand, it’s your image. What image are you trying to portray and where do you want your blog to go?

After over a year and a half, I’m finally getting to this step. Better late than never but I wish I would have gotten to this point before I even started my blog. Changing after the fact is a lot harder.

No worries though if you already have a blog and are now looking at re-branding. That’s where I’m at right now too. I feel like I’m finally working in the right direction on developing my brand.

So what is a brand?

I love this definition of brand from The Marketing Blog:

It is the emotional and psychological relationship you have with your customers. Strong brands elicit opinions, emotions, and sometimes physiological responses from customers.

A brand is not just your logo. Yes, your readers may identify you by your logo but it’s more than that. Think about what differentiates you from your competition. What makes them think of you when they’re looking for information in your niche? What sets you apart?

I started Slop Swap to share recipes. Yes, maybe it’s a clever blog name but is it a brand? Then I started Mommy Needs Her Coffee. This one is probably a little closer to a brand. It tells my reader that I’m a mom and I need coffee. 😉 It might even tell the reader that I blog about mom related things. But there are so many blogs out there that blog about the same thing…what sets me apart?

I now have 3 sites including Blogging is a Trip. I needed something that would tie it all together – Blogging Mom of 4. That’s who I am. Doesn’t give a lot of information but enough that I can make a brand. But the name alone is not going to create the brand. That is still up to me. It’s my job now to establish that emotional and psychological relationship with my readers.

Whew! I’m on my way!


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About Dawn

Dawn is a stay at home, homeschooling mother of 4. She writes for Blogging Mom of 4, Mommy Needs Her Coffee and Blogging is a Trip.

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